Post by account_disabled on Jan 11, 2024 7:19:30 GMT
questions to ask when evaluating potential PPC agencies. Their answers will help you better understand the level of expertise, transparency, and control you can expect from a working relationship with them.
Years of Experience: How long has your SEM agency been handling pay-per-click marketing?
Focus: How many dedicated account reps do you have managing PPC campaigns hands-on? Do they work on anything outside of paid search? Does your agency offer other services (SEO, web design and development, etc.), and, if so, what’s the ratio of people who work on those services to those who focus on PPC services?
Transparency: How active will you be in sharing data with me and my organization?
Specialization: Does anyone at your agency Whatsapp Mobile Number List specialize or have experience doing PPC in my particular business niche?
Reporting: What standard reports do you provide, and what types of metrics will I be able to ask for “on demand”? Will I have independent access to reporting?
Portability: What types of tools do you use to manage campaigns and generate reports? Are they proprietary? If I were to switch agencies or move PPC management in-house, what would happen to my campaigns and the processes and reporting you’ve put in place?
Shared Workload: What if there are specific tasks or components of my campaigns that I want to manage in-house while you handle other components? Is that possible? How do you typically handle that situation?
Proof of Success: How do you determine which metrics and goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those goals?
Google has just released a nifty new addition to Google Labs. Today we welcome Google Correlate.
Google Correlate – The Opposite of Trends
While Google Trends and Google Insights allow you to enter a search term and see the search trends, Google notes that:
Years of Experience: How long has your SEM agency been handling pay-per-click marketing?
Focus: How many dedicated account reps do you have managing PPC campaigns hands-on? Do they work on anything outside of paid search? Does your agency offer other services (SEO, web design and development, etc.), and, if so, what’s the ratio of people who work on those services to those who focus on PPC services?
Transparency: How active will you be in sharing data with me and my organization?
Specialization: Does anyone at your agency Whatsapp Mobile Number List specialize or have experience doing PPC in my particular business niche?
Cross-Platform Capability: Do you offer services across multiple PPC platforms, or just AdWords?
Certification: Are your reps certified in Google AdWords or any other paid search platforms?Reporting: What standard reports do you provide, and what types of metrics will I be able to ask for “on demand”? Will I have independent access to reporting?
Portability: What types of tools do you use to manage campaigns and generate reports? Are they proprietary? If I were to switch agencies or move PPC management in-house, what would happen to my campaigns and the processes and reporting you’ve put in place?
Shared Workload: What if there are specific tasks or components of my campaigns that I want to manage in-house while you handle other components? Is that possible? How do you typically handle that situation?
Proof of Success: How do you determine which metrics and goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those goals?
Google has just released a nifty new addition to Google Labs. Today we welcome Google Correlate.
Google Correlate – The Opposite of Trends
While Google Trends and Google Insights allow you to enter a search term and see the search trends, Google notes that: